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KCON is the world’s largest K-culture convention & festival that allows global
participants to experience and enjoy not only K-pop but also diverse aspects of
K-culture as a whole, including original Korean content, food, beauty and lifestyle,
in a fusion of conventions and concerts under the theme of “All Things Hallyu.”
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KCON, Reaching Out to the World

Since its inception in 2012, KCON has spread its way across the globe. Only three years later, in 2015, KCON attracted about 90,000 visitors, and in the following year of 2016, over 1.11 million visitors across seven countries—namely, Abu Dhabi in the UAE, Tokyo in Japan, Paris in France, New York and Los Angeles in the US, Sydney in Australia, Mexico City in Mexico, and Bangkok in Thailand. KCON has served as a venue for international fans to interact with top Hallyu stars, and became a cornerstone in establishing K-pop as a new trend in the global popular music scene.

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Promoting the K-brand Through Concerts and Conventions

KCON is a business platform designed to enhance the global value of the K-brand. Starting with K-pop, it has expanded into a convention that raises the international profile of representative Hallyu content and brands through the medium of concerts. KCON is further amplifying the Hallyu effect by providing international fans, who attend KCON to see Hallyu artists such as BTS, IZ*ONE and TWICE, with an opportunity to encounter and experience All Things Hallyu, including Korean dramas and food, beauty, and lifestyle, through various K-brand booths.

KCON, a K-culture Hub Under the International Spotlight

KCON has provided opportunities to experience diverse aspects of Korean culture by combining culture, services, products and markets, and has also taken the lead in widely promoting K-culture as a platform to expand the Hallyu community. KCON, the world’s largest K-culture convention & festival, is ushering in a new era of Hallyu.

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